Businesses
The Lloyds Tour of Britain brings more than just sporting prestige. It represents a significant opportunity for the local economy, especially for retail, hospitality and tourism businesses along the route. Previous stages of the Tour have seen spikes in footfall, spend and visibility for local businesses. With analysis showing that £1,263 billion is spent annually in Warwickshire as a result of tourism, supporting over 22,500 jobs, the Tour is expected to provide a welcome boost.
Given this, we’re hoping many local businesses will get involved and take advantage of the increased visitor numbers. This could include themed displays, promotions, or extended opening hours.
If you are a local business, community group or town/parish council and would like to find out more about the tour, then join our Tour of Britain webinar on Tuesday 4 August at 6pm, where we’ll share ideas on how to maximise the opportunities for your business or local community from the Tour.
Book your free place via Eventbrite
Visit Warwickshire
For anyone inspired to explore more of the county, the Visit Warwickshire website is a brilliant one-stop shop for ideas on where to go and what to do.
Will the race impact on your business?
If your business is located along, or near the route, you may need to consider whether access to your premises will be affected for staff or visitors. You can find approximate timings for any road closures on our route page.