Tourism business support

We can assist with all general tourism queries. Please email for further information. For more specific advice, please see the links below to partners who can offer specialist advice within their field.

Quality Assurance Schemes

A quality assurance rating provides an independent assessment of what a guest can expect to find. Whatever the size of accommodation or the facilities offered, it gives an invaluable guarantee that a guest’s stay will meet expectations and be of high quality.


Please note that Visit Britain, Visit England and Warwickshire County Council only promote accommodation that has been Quality Assured.

Quality in Tourism is the assessment service provider for Visit Britain. It offers a national quality assurance standard across a range of accommodation, including luxury hotels, small B&Bs, holiday cottages, holiday parks, hostels and even visitor attractions.

The AA also offers a full accommodation grading service and is fully recognised by Visit Britain.

Tourism Attractions

Visit Britain also offer a Visitor Attraction Quality Assurance Service. Launched in 2001 the scheme plays an important role in helping to identify business strengths as well as also highlighting development areas, based on industry standards.

Local Tourism Associations

Joining a local tourism association can have many benefits – as well as being able to market your business more effectively by inclusion in visitor guides and other advertising material, there is also the benefits of expertise from other members.

Brown Signs in Warwickshire

The tourist industry has long recognised the benefits of adequate and distinctive signs for visitors and tourists. Brown tourist signs help visitors to find the attraction as well as promoting the attraction to potential visitors.

There are two authorities that control signs:

  • The Highways Agency controls eligibility for brown signs on national trunk road networks (which includes most motorways).
  • Local Authorities have their own policies on the provision of brown signs on local roads (i.e. all roads other than trunk roads). Brown Tourism Signs in Warwickshire

For further details please contact Tourism Development at Warwickshire County Council on 01926 736424. or email

Tourism business support was last updated on August 24, 2018.