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There is a need to ensure that only facilities which are genuinely used by tourists are signed. Excessive signing is detrimental to the environment. A balance must be struck between the needs of individual tourism businesses, the environment and road safety.

There are two authorities that control signs:

  1. National Highways controls eligibility for brown signs on England's motorways and major trunk roads. GOV.UK  - Apply for brown tourist signs on roads that Highways England manage. Information on these roads can be found on the National Highways - The roads we manage.
  2. Local authorities have their own policies on the provision of brown signs on local roads.

Warwickshire County Council are responsible for tourism signs on the roads we operate and maintain as the local authority (this excludes motorways and trunk roads). There is a policy governing the use of tourism signs and an application form, which is available via the link below, email or post.

Read the tourism signs policy

Please note: 

  • Applicants are responsible for the full costs of implementing the signs, including investigation, design and installation, in addition to a one-off fee to cover on-going maintenance.
  • Applications will be managed by the County Highways Minor Works Team following the receipt of a non-refundable deposit of £500. 

Successful applicants who wish to proceed will be informed of the total costs of the signs before proceeding. The application will remain active for three months post-approval, if no confirmation is received from the applicant then the application will be terminated.

For an application form, please contact

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