Signing in towns
4.1 Hotels, restaurants, public houses, cafes and retail establishments located in towns will only be signed in very exceptional circumstances as there will be too many such establishments to be signed individually. Direction signs will usually guide visitors to the ‘Town Centre’ which implies the presence of these facilities.
4.2 Out-of-town shopping centres do not qualify for tourist signs, although they may be signed with standard direction signs. Individual premises within shopping centres will not be signed separately on the public highway.