Image shows love to ride logo in top left and a picture of 4 smiling cyclists with cycle helmets

Residents and businesses across Warwickshire have been showing their support for Cycle September by getting on their bikes and choosing active travel for work and play.

Sign-up with Love to Ride now: https://www.lovetoride.net/warwickshire  

Warwickshire County Council recently joined the Love to Ride family of partner organisations, giving residents, businesses and community groups access to the best rewards and resources that encourage cycling for travel, not just leisure.

Cycle September is Love to Ride’s global bike riding event, bringing together riders of every level to promote the benefits of bicycles. The campaign is a great opportunity for communities, businesses and individuals to engage in a fun challenge that will help them meet their health, wellness, and sustainability goals.

The aim of the month is simple: to get more people riding bikes. It’s not about who rides the most miles, it’s about encouraging others to get involved with cycling and its many benefits.

Since the start of the Cycle September campaign, Warwickshire County Council have seen the following:

  • 21 new workplaces signed-up with the Love to Ride platform;
  • A total of 345 registered from within Warwickshire;
  • A total of 27, 898 miles cycled across 2125 trips; and
  • 1368 kg of carbon saved

For residents, businesses and communities who are yet to get on their bikes for Cycle September, here is everything they need to know about Love to Ride:

Everyone is invited – from regular cyclists to people who haven’t been on a bike in years (or ever!). It’s never too late to get back on your bike.

It’s not about 2 + hour rides – Individuals only have to ride for ten minutes to go into the prize draws and help their workplace or community group to climb the leaderboard. This is long enough to experience the joy of riding a bike and overcome some mental barriers to riding while being short enough to be an easy first step to taking up cycling. 

Residents can ride anywhere any time – it doesn’t have to be a commute to work, any bike ride counts

Earn points by riding and encouraging others – the workplaces and community groups that earn the most points in September will win in their industry and organisation size categories.

Spread the word – encouragement is at the core of Cycle September, and participants are encouraged to invite their co-workers, friends, and family to take part

Prizes – There are over 700 prizes to be won by participating and encouraging others to discover or rediscover riding. These prizes range from cycling equipment all the way up to a holiday of a lifetime.

A tried and tested model – Through Cycling September, Live to Ride have engaged over 625,000 people worldwide, including over 146,000 new riders who report having never ridden a bike or only ridden a few times in the previous year.

Cllr Wallace Redford, Warwickshire County Council’s Portfolio Holder for Transport and Planning, said: “The benefits of active travel, particularly travelling by bike, are huge both for the individual and for our wider environment.

“For many of us, it might seem difficult, and perhaps daunting, to know where to start as travelling by car, even for short journeys, has become so engrained in our daily lives.

“We are committed to supporting residents to realise that they can start their active travel adventure by switching just one car journey every week to an active alternative such as cycling and we hope that this new partnership with Love to Ride will offer residents a fun and engaging way to get into cycling and encourage their friends, family and colleagues to get on their bikes too.”

For the remainder of September, Warwickshire County Council will be providing updates on the progress of Warwickshire Workplaces on Twitter and Facebook.

To start your cycling adventure today, visit: https://www.lovetoride.net/warwickshire  

Warwickshire County Council recently launched the #JustOneJourney campaign to encourage residents to ditch their cars and make the switch to active travel. Find out more about that here: https://www.warwickshire.gov.uk/news/article/3068/helping-residents-to-switch-justonejourney-and-ditch-the-car-for-an-active-travel-alternative

Published: 20th September 2022