The Lloyds Tour of Britain brings more than just sporting prestige. It represents a significant opportunity for the local economy, especially for retail, hospitality and tourism businesses along the route. Previous stages of the Tour have seen spikes in footfall, spend, and visibility for local businesses. With analysis showing that £1.263 billion is spent annually in Warwickshire as a result of tourism, supporting over 22,500 jobs, the Tour is expected to provide a welcome boost.
Given this, we’re hoping many local businesses will get involved and take advantage of the increased visitor numbers. That could include themed displays, promotions, or extended opening hours.
Active Travel
An event like this is also a great opportunity to think about whether you can use the Tour as a springboard to support healthier travel within your organisation. If you’d like to find out more, then have a look at the Love to Ride platform, which provides inspiration and practical advice for Warwickshire businesses who want to encourage more staff to travel by bike, whether for commuting, leisure, or short trips. Or take a look at our Workplace Active Travel programme, which offers advice, guidance and cycling workshops.
Visitors to Warwickshire
For anyone inspired to explore more of the county, the Visit Warwickshire website is a brilliant one-stop shop for ideas on where to go and what to do
How will the race impact on your business?
If your business is located along, or near the route, you may need to consider whether access to your premises will be affected, for staff or visitors. We’ll publish approximate timings for any road closures here as soon as we can.