Operation Footfall

Warwickshire County Council made available £580,000 for business community groups to run projects aimed at increasing the footfall in town centres and market towns for the financial year of 2013/14. The funding was provided under the County Council’s Going for Growth agenda, one of three key areas of strategy for the Council.

In total Operation Footfall allocated funds to 51 projects across Warwickshire which have either been completed or are currently delivering. WCC is now starting the evaluation process for Operation Footfall and will share the successes and lessons learned with partners and businesses in the County once complete.

For more information on any of the successful projects please contact the Operation Footfall team.

Background to Operation Footfall

WCC recognised that high streets are facing a decline, with a decrease in traditional footfall brought about by an increased use of on-line shopping. The speed of change has been rapid with some towns facing a stark change in character with an increase in charity shops, fast food outlets and betting shops.

Thriving town centres offer a hub for commerce and community, galvanising community cohesion and also reducing the risk of antisocial behaviour and isolation. And it is with this in mind that WCC decided to make these funds available.

Bids were accepted for up to £30,000 for each project, from the following:

  • Town Management Partnerships Town teams
  •  Business network groups
  •   Arts groups
  • Christmas lights organisations
  • Business Improvement Districts
  • Events and festival organisers
  • Groups of businesses

The criteria for applicants are that projects should increase footfall or visitor numbers to town centres, and be complete by the end of March 2014. We also reserved the right to award funding for projects to ensure a good geographical spread.

Applications needed to be evidenced based, innovative, have potential for sustainability and most importantly, demonstrate real and practical support from town centre businesses.

Successful Applications

Successful applications – March 2013 (pdf, 43 Kb)
Successful applications – May 2013 (pdf, 41 Kb)
Successful applications – July 2013 (pdf, 40 Kb)
Successful applications – September 2013 (pdf, 43 Kb)
Successful applications – November 2013 (pdf, 43 Kb)

Operation Footfall was last updated on December 8, 2014.