Publicity and Promotions - Warwickshire Web

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	Publicity and Promotions

	Coleshill, Atherstone and Southam now have their very own visitor / shopping guides. The aim of these guides is to encourage more people to shop, eat out and stay in and around the towns. In Alcester, copies of a
	heritage trail produced by Advantage Alcester will soon be distributed free of charge in the town. Walking guides have also been produced, making the countryside surrounding Alcester more visible to local people and visitors.

	Southam, Shipston and Alcester have recently launched their own town web sites www.warkcom.net/visitsoutham, www.stourpower.org.uk and www.advantagealcester.com
	In addition the following publicity and promotional activities are planned as a result of Warwickshire’s Market Towns Initiative:
	Alcester
	New Visitor Signs – a series of signs or ‘fingerposts’ to carry directions in and around town Arrival Points – new three-sided notice-boards displaying information for local people and visitors will appear in the two main town car parks – Bulls Head Yard and Bleachfield Street
	Town Web Site – a special tourist and visitor section to promote Alcester and the surrounding villages is being developed

	Atherstone and Polesworth
	Visitor Information for Polesworth – to include the production of visitor information leaflets and improvement of the existing website to raise awareness of the town and increase visitor numbers A Living History Event is planned for Atherstone

	Coleshill
	There are a range of promotional activities planned for Coleshill, for example visitor and food guides, development of the town’s website and town centre events.

	Shipston
	Activities planned for Shipston include the promotion of the town for businesses and tourism – including improving town signage and tourist information and holding town centre events to increase visitor numbers There are plans to build an identity and personality for Shipston that can be used to promote the area to vistitors and businesses

	Southam
	Southam Businesses Club has produced a Business Directory which will enable local businesses to benefit from each other's services The Vision 4 Southam Promotions group organised 'Party in the Park' which was a free outdoor music event for all the family which showcased local talent. The Holy Well working group have now completed the new pathway to the newly enhanced historical site in the town which is marked by a piece of art in the town out side the library. The Civic Pride group are progressing plans to display the Cardall collection locally.

	For further information, please email us at regenproj@warwickshire.gov.uk

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