Excuses Campaign - Warwickshire Web


Speeding. What's your excuse?

Speeding –What’s Your Excuse? This campaign has been put together by the 8 Midland Safety Camera Partnerships working with design agency Orange Box Design. The campaign will run across the whole Midlands region to ensure drivers who travel across the area repeatedly see and hear the advertising.Every year approximately 3,500 people die on UK roads and many thousands more are injured. Speed is a factor in many of the crashes that lead to people losing their lives or sustaining injuries.

By increasing stopping distances and reducing our time to react to anything unexpected that may occur ahead, driving too quickly does increase the likelihood of being involved in a crash as well as the severity of that crash. Driving too fast also brings the risk of being detected exceeding the speed limit and having to pay a £60 fine and receive 3 points on the driving licence. Motorists who accumulate 12 points in 3 years may receive a driving ban. Drivers who accumulate 6 or more points within their first two years of passing their driving test will have their licence revoked and will have to re-take their test.
To view the adverts on a larger scale and see the images in use click here

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