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Warwickshire Tourism Statistics
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We're often asked for details on both the volume and value of tourism in Warwickshire. The attached documents provide some useful statistics and offer some interesting reading on this valuable sector. There are also links to further websites that have statistics on tourism

Warwickshire has around 12 million visitors a year - see the Economic Impact of Tourism in Warwickshire 2002-2004

The below links open Portable Document Files (PDF's). If you do not have Adobe Acrobat to view these files, please see the Adobe website to download a free reader.


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Visitor Survey 2006 - Visitor Survey completed during 2006. Details Visitor origin, Demographic profiles, Movement of visitors and lots more.

Warwickshire Data 2003 - Key facts on tourism within Warwickshire, 3 pages long.

The Economic Impact of Tourism in Warwickshire 2002-2004 - 33 page report on the impact of tourism during 2002-2004; including visitor volumes, demographics, the value of tourism, spending patterns etc. Excludes Coventry.

The Economic Impact of Tourism in Coventry and Warwickshire 2002-2004 - Same report as above but includes Coventry within its findings.

Tourism - a key contributor to the region's economy - 2 page breakdown of the West Midlands tourism product including key characteristics, volume and value, among others.

West Midlands region tourism and leisure cluster overview - 8 page document examining the tourism and leisure cluster.

Stratford Benchmarking 2005 - Exec summary and Stratford Benchmarking 2005 - Final Report - Comprehensive survey undertaken by Heart of England (HET) between June to Sept 2005 of visitors to Stratford upon Avon town centre.

Good Practice Guide on Planning for Tourism - new guide from the Department for Communities and Local Government on how tourism should be incorporated into planning

Further information can be found on the below websites: